Are the NBA ratings really that bad?

Here are the ratings for last week, with game 4 of the NBA finals coming in 2nd, and game 3 coming in 5th:
http://tv.zap2it.com/tveditorial/tve_main/1,1002,272|||weekly,00.html

Falling well behind America's Got Talent, but, otherwise, basically both games did better than all other network programming last week.

Some would argue "Man, the ratings have fallen so far from the Jordan era!", without really taking into account that all TV ratings are down.

To make that point, here is the similar week in 1994:
http://groups.google.com/group/rec.arts.tv/browse_frm/thread/bfaf0dae49140288/64e65e4bfe7c4f88?lnk=st&q=&rnum=4&hl=en#64e65e4bfe7c4f88

Now, granted, this was the year of the Houston/NY finals, so, no Jordan led Bulls, but, it did have NY in the finals, which is supposedly the market every league wants in the finals.

One thing you'll notice right away is the lofty ratings EVERYTHING was getting. Reruns of sitcoms getting ratings (16-17's) in June that CSI and even American idol don't get now during sweeps months. FIFTY shows got a better nielsen rating than the higher rated program in the same week in 2007.

And where did the NBA finals games finish... 9th, 16th and 46th.

Their is no doubt, NBA ratings are down, and less people "seem to care". But, really, I think it has to do more with people not caring about watching TV in general, even cable, because of the internet.